From concepts to storyboard to building online advertising banners, every steps involved in producing these interactive banners all have a single goal; to engage the user in a matter of seconds and entice interest strong enough for a clickthrough. Online advertising doesn’t just purely belongs to the realm of flashy retail call outs and predictable punchlines, these examples shown here have managed to achieve not just a sense of human emotion, be it humour, irritating, free spirits, etc. but also being an effective piece of communication. ROI and CTR aside, i truly enjoy the boundless space of creativity in these projects where anything is possible, even down to featuring a bouncing feet.

Johnson & johnson’s Daktarin interactive online campaign. Have a play and see for yourself.

Tourism Victoria interactive online campaign. Have a play and see for yourself.