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The Energy Force Game
Client: Origin Energy
A finalist in the 16th AIMIA Awards for Best Children’s, The Energy Force Game is an online game from Origin Energy to help kids learn about the conservation of our environment through energy saving. With this exciting and intriguing game, Energy Force; Operation Solar Alert brings on the islandwide recruitment for A.N.Z.E.A (Australia & New Zealand Energy Alliance) agents headed by Chief Special Agent Baxter (see above photo). A.N.Z.E.A’s mission if you choose to accept will be to find and capture members of a suspicious group called W.A.S.T.E (We Are Stealing The Energy).
Members of W.A.S.T.E: Armstrong
Members of W.A.S.T.E: J9
Members of W.A.S.T.E: Professor Taiyou
Members of W.A.S.T.E: Freeze Brothers
Members of W.A.S.T.E: The Shadow
Energy Force website where children with their parents’ permission can log in and begin to play the game.
The sign up process is designed to be child safe whereby parents’ participation and permission is of the highest priority.
Once logged in, kids are then brought into the exciting world of special agents where they immersed themselves in completing mission tasked to them. A layer of educational information coats the game helping kids to learn and absorb interesting facts about energy saving without even knowing it. This fully rich media online game is also brought to life through the use of videos, sounds, engaging storyline, visuals, game functionality and character design.
The Dossier: Chief Special Agent Baxter welcoming newly recruited agents.
Mission Control: Missions are unlocked in different stage over the course of the school break. Kids can always replay the same mission to strive to earn more points and learn more facts.
Maps: Kids are also encouraged to collect as many lost maps as possible. It is the only way to unlock their final mission to capture W.A.S.T.E. evil mastermind; The Shadow Man
In a mission: Special agents have to locate the suspected member of W.A.S.T.E through a series of exciting finds and even answering quizzes that will unlock special location or tip-offs
From warm to cold, the level of heat source will indicate the likelihood the hideout location of a W.A.S.T.E member whilst you slowly loses energy to power the special console with every attempt made to locate the W.A.S.T.E member.
Random special transmission from Headquarters often brings about interesting facts and educational information.
Check out the highlights video above.
Mission accomplished. Well done agent.
Posted on: November 15, 2010
Category: Digital Campaign, Flash, Logos & Branding, Microsite, Print