Innovation in packaging design has always intrigued me and been my passion during and after my university years not that many years ago. Two particular ideas that i have had a chance to work on as a student has managed to achieve an award for 2002 Southern Cross Graphic Enhancement Gold Award. (shown above) The realization of these projects from concepts to mockup production has provided me with the foundation and insights into packaging design and has since been a great influence whenever i get to work on DMs, brochures, etc and that is when i look to break boundaries and innovate.

The SlinkShots concept; an Entry for Southern Cross Packaging Award 2004 took influences from the American Wild West feel where these tequila shots are contained in their individual bullet, you just need to tilt and snap off to shoot it down. A drinking game was also devised up to make drinking SlinkShots really really interesting and exciting.