Free from shareholders’ scrutinies, brand managers watchful eyes and marketing teams research findings, Hocus Pocus, a fictional corporate branding is created to showcase my graphic design abilities. This fictional company has its core business in cinematography, computer generated imagery (CGI) as well as the emerging motion graphics capabilities, in short they make anything that moves onscreen magic. Her logo mark paid homage and came from a very traditional form of animated shadow puppetry that would have wowed children and adults in the yesteryears and it is the exact wow factor Hocus Pocus would like to exemplify in all their work in this modern times. Through the design for its collaterals, the concept of light, movement and magic are strongly carried across with its graphics and diecuts design.

Corporate folder.

Corporate pack includes letterheads, envelopes, namecards, compliment sheet and brochure.

Closeups on details on letterheads featuring key personnel in the company.

Namecard design is truly unique here tapping on the idea of visual trickery from the olden days.

Deliverables in the form of DVD disc, sleeve, holder and pack.

Souvenirs in the form of a mousepad.